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Dont Mess With Croydon

Croydon Council wanted a bold and powerful campaign to reach out to residents letting them know the new administration was getting tough on litter and fly-tipping. The typographic design was chosen using a simple layout and bold colours. Various formats and promo items were produced. The typographic option has worked well and fast becoming an established identity around the borough with its consistent application across the variety of outputs.

DMWC-animationDMWC-teesDMWC-totesDMWC-decaux

Client
Croydon Council

Outcomes delivered
Branding
T-Shirts
Tote Bags
Leaflets
Decaux posters
Bus back advertising

ABOUT THE PROJECT

With a change in administration taking place at local government, ‘Don’t Mess With Croydon’ was created to show residents immediately that change would be taking place. The campaign was created with the aim of getting residents to take pride in the streets they live in, and to think before littering or fly-tipping. The hard hitting roughness of the design tries to in still the idea that its not an option, its a necessity to take notice and take pride. The campaign continues to gain momentum with residents being offered promotional materials to help spread the word.