Bus back advertising
With a change in administration taking place at local government, ‘Don’t Mess With Croydon’ was created to show residents immediately that change would be taking place. The campaign was created with the aim of getting residents to take pride in the streets they live in, and to think before littering or fly-tipping. The hard hitting roughness of the design tries to in still the idea that its not an option, its a necessity to take notice and take pride. The campaign continues to gain momentum with residents being offered promotional materials to help spread the word.